Well-planned and executed events create energy, solidify partnerships and develop long-term alliances.
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The sum total of every interaction you have with your customer is part of a successful marketing plan.
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Publicity is often seen as unpaid advertising. It not only provides exposure but more often than not, a company will pick up tacit endorsement.
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Everyone is aware how social media has not only impacted personal communication but has expanded into the realm of business.
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